This fast-growing American burger brand is due to launch the first Five Guys site outside of the US and Canada, and Blacksheep have been chosen to design their London flagship restaurant. Located on Long Acre (a stone’s throw from Covent Garden) and appropriately due to open on the 4th of July 2013 - American Independence day. A fantastic opportunity to introduce the UK market to this iconic American brand, the interior design will showcase their fresh hand-formed burgers cooked to perfection on a grill with all the toppings you could stuff between fresh-baked buns.

•  Research & Insight
•  Naming / Brand Identity / Logo Design
•  Printed Collateral / Stationary
•  Menu Design
•  Packaging
•  Custom Product Design
•  Interior Design
•  Visual Merchandising
•  Environmental Graphics

Blacksheep were approached by an independent client to create the brand identity and interior design for a new fast / casual coffee shop F&B offer. The concept is to provide expertly selected and prepared coffee to accompany high quality artisan fare, all freshly prepared on site and using locally sourced ingredients. Artigiano will be the place to go for the best coffee and tastiest sandwich, in an environment that is contemporary and considered, reflecting the brands dedication to a crafted experience.

The first site is to be located in Paternoster Square, St Pauls, London – Due to open spring/ Summer 2013.

•  Research & Insight
•  Trend & Market Analysis
•  Brand Strategy & Positioning
•  Interior Design
•  Brand Identity / Logo Design
•  Printed Collateral / Stationary
•  Environmental Graphics
•  Website
•  Uniforms

We are currently working on a new brand being launched to challenge the stereotype of low cost hotels, an experience that does not conform, one which goes beyond expectations and delivers effortless elegance (with a little London charm) to its guests.

The client approached Blacksheep to develop the brand strategy behind this concept, applying it to the design of the brand identity, guest experience and interior design of the hotel.

Opening at the end of March, Blacksheep-designed Artigiano is the first in a new brand of finest coffee and artisan food cafés.

Located in Paternoster Square, opposite St Paul’s Cathedral. The café will be offering expertly selected and prepared coffee to accompany high quality artisan fare, all freshly prepared on site and using locally sourced ingredients.

Blacksheep have provided the complete design package from brand identity and packaging through to interior design, reflecting the brands dedication to a crafted experience served in a contemporary and considered environment.

We have had a great start to the year as Blacksheep-designed Puro Hotel celebrated a win in the ‘Hotel z Pomysłem 2012’ competition, it was described by the panel as an “Innovative hotel concept, modern design and advanced technological solutions on a scale yet unknown in the Polish market”. With over 90 hotels taking part in the contest, and 22 judges – Puro led the field as one of two winners. The competition is organized by HOTELARZ magazine, the most established publication for the Hotel sector in Poland since 1962. This was the 5th award Puro has won since opening in 2011.

We have also had two projects shortlisted for the International Hotel & property Awards 2013. Playground at Hilton Liverpool 1 in the Bar / Club / Lounge category and Gillray’s at Marriott County Hall for Restaurant within a Hotel category.

•  Research & Insight
•  Trend & Market Analysis
•  Brand Strategy & Positioning
•  Interior Design
•  Environmental Graphics

Premium all day dining brand Ca’puccino has become a haven for discerning consumers who appreciate exceptional service and authentic Italian food. With existing restaurants in Harrods and London’s Westfield, the established brand has a reputation to keep, but is looking to expand to suitable locations and to diversify to meet the demands of the UK market.

Ca’puccino has appointed Blacksheep as brand guardians, to develop and evolve the existing brand essence across exciting opportunities in the UK and Italy, including a new offer at Heathrow’s Terminal 2 implementing a restaurant, take away and Chocogelateria.

Despite widespread snow up and down the country there was an impressive turn out for The Hospitality Show, a biennial three-day event held at Birmingham’s NEC showcasing exhibitors, speakers, business mentors & hundreds of chef competitors.

Blacksheep CEO Tim Mutton kicked off the afternoon on the Design Inspiration Stage with a 'Delve into the minds of 3 of Britain's foremost designers & architects', a panel discussion alongside Tina Norden from Conran and Giles Robinson of Foster+Partners, hosted by Stirling Johnstone, Editor of GS Magazine. He then led the afternoon’s seminar programme with a talk on Designing Brands & Concepts, with his personal insight into the design process and how an ‘oops’ moment can lead to bigger and better design solutions.

It has been an eventful and exciting twelve months for Blacksheep. January saw us moving office and relocate to the new studio in Vine Hill, a fantastic way to begin the year that we celebrated our 10th anniversary. The Flock members have collectively travelled to over 20 countries across 4 continents in the pursuit of designing inspiring spaces for our global clients, and we have continued to grow in size to 30 strong. We have won 5 awards and had 8 projects feature in 7 books, along with over 120 individual press items in publications such as bob, FX, Objekt, Time-Out, Tatler Hong Kong, Deco Home, Interior and Bar Magazine.

2013 promises to be equally as exciting as we unveil 7 new F&B offers for a hotel in Dubai, a new brand of low cost hotel in London (for which designed the complete branding and interior package), and the first UK site for a leading American burger chain.

Jamie’s Italian Gatwick gave us reason to celebrate at this year’s Hero and Icon Awards for excellence in the UK eating and drinking-out market where it was awarded Best Transport Opening 2012. It comes at an exciting time, as Blacksheep continues in our successful relationship with Jamie’s Italian and 2013 will see the concept opening of our first international sites. We are currently on site with restaurants at the luxury 5 Star Jumeirah Beach Hotel in Dubai and at VivoCity, Singapore's largest retail and lifestyle destination.

•  Research & Insight
•  Trend & Market Analysis
•  F&B Positioning / Culinary Direction
•  Interior Design
•  Lighting Design
•  Furniture design
•  Implementation
•  Interior Styling
•  Environmental graphics
•  Technical Design & Maintenance

Boujis Members club has long been established as one of the premium nightlife destinations in London and has played host to some of the World’s most influential and glamorous crowds. Blacksheep were asked to export their highly successful brand to the Asian market, designing a new club in the Soho district of Hong Kong.

The challenge was to ensure that the strong brand image that had been established in the UK was successfully translated into this new market, responding to cultural differences and creating a unique experience and design aesthetic.

Blacksheep created zones within the space to allow for a change in ambience, from early evening cocktails in the laid back lounge seamlessly adapting to a nightclub venue hosting world class acts, global celebrity and society highflyers.

The design language was led by understanding the brand personality of Boujis, what the guests expect and demand of them; sophistication, elegance, attention to detail, and most importantly, inherently British. The result is a blend of traditional British design, drawing inspiration from colonial heritage detailing, but executed in a contemporary manner and using evocative materials; warm timbers, brass fittings and plush furnishings. State-of-the-art sound and lighting systems are integrated into timber panelled walls and ceilings, a Georgian ceiling detail has been modernised with internally lit LEDs dispersing light neon halo, and the feature back bar subtly reveals a glowing Union flag from the gold smoked mirror.

We worked with local contractors to execute and implement the design, overseeing that all production maintained a high level of quality, finish and craftsmanship.

Before opening in October 2012, Boujis Hong Kong already had 200 members, with a 150 person waiting list and a total cap of 1000, demand for membership is likely to be a must have among Hong Kong jetsetters and VVIPs.