Luxury Collection, Bar 1920, Prince de Galles, Paris, France

F&B strategy and spatial philosophy for an art deco hotel

Interiors | Strategy

The Prince de Galles is a Parisian icon, built to welcome the Prince of Wales in 1929. As the hotel approaches its centenary, we devised an F&B strategy and interior-design concept to put it back at the heart of Parisian art deco glamour.

Our work sets the direction for three hospitality areas: Akira Back restaurant, Bar 19.20, and The Patio. In our hands all three are integral to the concept. For the Asian-international cuisine of the Michellin-starred Akira Back, we revisited the 1920's love affair with Japonisme. Effortless elegance and unrestrained opulence now define the hotel; the Prince of Wales would love it.

Related Work

Go back
Delve: A visit to Prince de Galles
Exploring a legendary jewel of the Parisian art-deco movement.
A unique and authentically art-deco hotel, with distinctive heritage and unique character.
Dream: Brand strategy
Parisian gastronomic rituals infused with Japanese cultural aesthetics.
Dream: Brand identity
Wordmark development inspired by the elegance of art-deco typography.
Dream: Interior design
Staying up to the moment with soft contemporary touches to enhance the historic art-deco interiors.