Reimagining the golden age of wonder in Arabian cinema
Brand | Interiors | Strategy
Who wouldn't feel a tingle of excitement as they take their seat in the 1954 Film House auditorium? This is cinema as it should be: an hour or so of pure escapism in anything-can-happen, rich red, canopied luxury.
The 1954 Film House relives the golden age of Arabian cinema. Our designs for the entrance and foyer take their cues from the region's abandoned cinemas. Movie memorabilia and walls of old film posters connect you to that era of magic. Nevertheless 1954 is a venue for the here-and-now – proof that a night at the movies is still an unmissable event.