1954 by KNCC, Kuwait

Conjuring the golden age of film for Kuwait’s first boutique cinema

Brand | Interiors | Strategy

When the Kuwait National Cinema Company (KNCC) planned its first boutique cinema, it needed a stand-out identity. Since 1954 was the year of KNCC's founding, the venue is a homage to seven decades of Kuwaiti movie-going.

A trip through Kuwait's cinematic past uncovered numerous references to colours and typography; a local collector of movie posters became a goldmine of materials. Our wordmark and ticket-like graphics hint at the medium's past, present, and future, while walls of old posters celebrate the golden age of Arabian cinema. The modern posters, in contrast, confirm that this is a stylish venue for the here-and-now.

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