A coherent scheme for a pair of 5-star hotels in the old city
Brand | Strategy
Two connected hotels (one new, one old) on a single site present an unusual branding challenge. 12 | 14 Stradom House is an exquisite member of the Marriott Autograph Collection, while its connected neighbour, AngelStradom, is the new-build upstart in the garden.
Our task was to brand the two hotels as well as the two restaurants in Stradom House and the spa in AngelStradom. While every space has its own distinctive look and feel, there's a strong sense of unity within the complementary styles. Visitors are in no doubt that rigorous 5-star standards define the entire site.