Côte’s Frenchness Redefined

A brand refresh delivering a livelier guest experience.

Brand | Interiors 

A brand refresh delivering a livelier, unstuffy look to appeal to a younger audience. It needed more joie de vivre and a genuine connection to the local community.

Our inspiration was the effortless elegance of French regional dining. With brighter colours, more theatricality, hints of gold, and more refined typography, we evolved the look. We set the scene for more engaging stories and seasonal campaigns through photography, menu copy, and the brand’s online presence. We updated the uniforms and the tableware; we looked for authenticity, self-confidence, and community spirit. The result is warm, welcoming, and hyperlocal – a chain joyfully unchained.

Related Work

Go back
Delve: A visit to Paris
Returning to the origins of brand Côte: anti-pastiche French dining and approachable sophistication. We start with a trip to Paris to capture the spirit of modern French bistros - crafted, rooted & elegant.
Dream: Creative development
How can we elevate & refine existing brand assets to capture contemporary French elegance?
France is synonymous with the stripe - from the iconic Breton to antique ticking fabric - we wanted to create an ownable stripe for Cote that signalled Frenchness on the high street
Fresh & bright accent colours have been introduced to bring new energy to brand. Our colours take inspiration from the diverse landscapes and ingredients of French regions
Draw: Bringing our vision to life
Regular catch ups with the printer ensure we're happy with new print finishes and paper stocks
Deliver: Hoarding installation
Signalling change for Cote starts with bold new hoarding graphics
Deliver: Art Direction
Behind the scenes at the 'Summer of Rosé' campaign shoot
Deliver: Summer Campaign IRL