A brand refresh delivering a livelier guest experience.
Brand | Interiors
A brand refresh delivering a livelier, unstuffy look to appeal to a younger audience. It needed more joie de vivre and a genuine connection to the local community.
Our inspiration was the effortless elegance of French regional dining. With brighter colours, more theatricality, hints of gold, and more refined typography, we evolved the look. We set the scene for more engaging stories and seasonal campaigns through photography, menu copy, and the brand’s online presence. We updated the uniforms and the tableware; we looked for authenticity, self-confidence, and community spirit. The result is warm, welcoming, and hyperlocal – a chain joyfully unchained.