To celebrate the Georgia of the here and now, we made natural connections between past and present, and wove them into the fabric of the place. We built relationships among authentically Georgian people, objects, activities, and ideas.
The aim is to develop modern artefacts that use local craftsmanship and manufacturing processes – and to tell modern tales of the Silk Road and the kvevri wine heritage. Our strategy is to reawaken Georgian spirits by creating new traditions and fresh flavours rooted in the region’s ancient provenance. It puts Georgia front of mind for inventive travellers.