The tomato takes centre stage in Sardinian life and cuisine
The humble tomato goes to the heart of Sardinian cuisine. Il Pomodoro celebrates its ability to connect neighbours and families through shared recipes and traditions. Our branding taps into the tomato's homeliness and the warmth of Sardinian hospitality, epitomised by the annual Cortes Apertas (‘the doors are open’) village festival.
Il Pomodoro's typeface and logotype are warm and rounded with a hint of the unexpected. There are naive illustrations featuring plump, tomatoey people, and a series of tomato-shaped graphic elements in the subdued peach and terracotta colours of traditional varieties. Our design is a homage to the honesty of Sardinian food.