Sense of perspective for a Marriot Bonvoy Autograph Collection hotel
Brand | Interiors | Strategy
Montcalm East is an exercise in perspective. The exterior counfounds the eye; the interior plays with shape and form, and alludes to the changing perspectives of Shoreditch’s fluid creative culture. Our instinct was to ‘look up, look down, look around’ because, in Shoreditch, invention is everywhere. A photographic theme draws the threads together: guests’ can capture photographic records of their stay and monochromatic decor is softened with swatches of RGB colour.