Papà Lello, Bordeaux, France

Authentic slice of Neapolitan life in south-west France

Brand | Interiors | Strategy

The French aren't big on pizza, but Papà Famiglia is turning the tide. For the brand's first venture into a new city, we wound this Neapolitan bar-and-pizza concept up a gear. It was our cue to immerse ourselves in the exuberance of Neapolitan life.

Authentic Naples is as fast, chaotic, and unplanned as a mid-service delivery of pizza flour. This idea of living life in the moment seeps into every aspect of Papà Lello, the neighbourhood hangout fizzing with Italian film, football, religion, and style. With our style direction, Papà Lello roared into town like a Ducati on full throttle.

Related Work

Go back
Delve: A Visit to Lille
Capturing the spirit of the place. Young, dynamic staff create an irresistibly passionate and fiercely Neapolitan vibe.
Energetic, authentic, chaotic and a little frayed around the edges – a celebration of all that is Naples.
Delve: Salvage-yard finds
The local salvage yard offered endless inspiration for materials and furnishing.
Dream: Visualising concepts
Back in the studio we used our findings as the starting point for colour and typographic exploration.
Draw: Brand playbook