Developing an F&B strategy and brand to excite a newly wealthy audience
Strategy | Brand | Interiors
Marriott International, owner of the newly built The Ritz-Carlton in Nur-Sultan, set us the challenge of developing a strategy, a name (Mökki), and a brand for the hotel's all-day restaurant. Since new builds are a blank canvas, we were free to imagine a concept that would appeal to the new luxury audience of a rapidly developing capial city.
As a wordmark, Mökki is playful and bursting with character. It complements the restaurant's signature brush marks – a series of hand-painted patterns using colours derived from traditional Kazakh embroidery. Together they form an identity that deftly embraces the past and the present.