A brand-defining concept for a stand-out fitness studio
Brand | Strategy
A gym in a modern block in a city of modern blocks has to stand out. So we devised a concept that gives Summit Fitness an edge in a market chock-full of lookalikes.
We devised Summit's brand style and identity, together with a suite of interior concepts involving stone and wood for a calming, yet focused approach to fitness. Natural light and greenery were essential ot the idea of bringing the outside in. In every aspect of gym life – performance, wellbeing, guest experience – Summit elevates. By listening, sharing, and performing, Summit delivers transformational fitness for an audience that won't accept standard.