The Glenlivet Visitor Experience, Speyside, Scotland

Speyside’s finest visitor experience takes whisky to a new generation

Interiors | Strategy

Whisky is steeped in tradition. The challenge is to tell the story afresh for enthusiasts and for newcomers. Since the distillery is Glenlivet’s home, we designed a tour space that blends relaxed homeliness with breathtaking visual statements. It connects visitors to whisky and the wilderness that creates it.

From a fireside reception area as cosy as a Scottish lounge, visitors weave through a field of glowing golden barley on a journey of discovery. Natural materials and local craftsmanship echo brand messages of time, environment, and endless patience. This is how to make the home of a global brand worth the visit.

Related Work

Go back
Delve: A visit to Speyside
Getting under the skin of the current brand
Delve: Whisky experience audit
Dream: Creative Development
‘George Smith says to rich and to poor, that his door is always open. There was no house in the country in which one received such general kindness and hospitality. His memory will long be cherished, his kindess will be remembered for years.’ Chris Brousseau, Glenlivet Archivist
Taking inspiration from the landscape that surrounds us, harnessing raw ingredients from the land, to craft the most distinctive whisky
Breaking down whisky conformity, opening up to a new generation, opening up new flavours and innovations
Define: A coherent whole
The distillery that brings Speyside originality to the world. Bringing the brand home