The 3 Little Pigs, Food markets of London, UK

Lively, stand-out identity for a Greek grill-food truck

A food brand that can trade anywhere – festivals, parks, street corners – has to leap out at you. In the here-today, somewhere-else-tomorrow world of the street-food sector, an instant, in-your-face brand presence draws the crowds.

Our identity for this authentic souvlaki grill-truck drew its inspiration from the taverna signs of the owner's childhood memories of Greece. The added layer of piggy fun was a nod to the owner's lively personality. The final touches were to wrap the pig icon round the truck and reduce the entire story to five simple syllables: 'Greek grill on the go'.

Related Work

Go back
Delve: A visit to the truck pop-up
Gathering inspiration from The British Museum’s animal sculptures collection, and from the stories behind them.
Dream: Creative development
First stage of mark exploration, focused on bringing playfulness and looseness to a clean and minimal illustration.
Working on cheerful, signature-pattern development for the exterior of the truck pop-up.