Lively, stand-out identity for a Greek grill-food truck
A food brand that can trade anywhere – festivals, parks, street corners – has to leap out at you. In the here-today, somewhere-else-tomorrow world of the street-food sector, an instant, in-your-face brand presence draws the crowds.
Our identity for this authentic souvlaki grill-truck drew its inspiration from the taverna signs of the owner's childhood memories of Greece. The added layer of piggy fun was a nod to the owner's lively personality. The final touches were to wrap the pig icon round the truck and reduce the entire story to five simple syllables: 'Greek grill on the go'.