BrewDog have spearheaded the renewed world of quality craft beer. In an ever-growing industry they are at the top of their game, continually pushing, experimenting and honing the art of brewing, with bars popping up worldwide.
Immersing themselves in the brand, the design team began to explore their restless and rebellious nature and their puritanical attitude to brewing. They identified the bar at its most fundamental form; as a vehicle to facilitate the craft beer gospel.
Using the 1970s ‘Anarchitecture’ movement as a strong reference point they stripped and opened up structures of the former clothing factory, taking the architecture its rawest form and began to layer materials together allowing for BrewDog and their philosophy to literally hang within the space.
Contrasting, utilitarian materials were lashed and fastened together to create an exciting and immediate environment that represented the restless nature of BrewDog and its manifesto to spread the word of craft beer as quickly as possible.
- Concept & strategy
- Interior architecture
- Spatial philosophy
- FF&E direction