This is the latest cultural project for the Hyundai Card company, a five storey cooking library located in Dosan Gongwon in the hipster quarter of Gangnam, Seoul.
The Hyundai Card Libraries are a series of four inspirational spaces designed to provide an ‘analogue’ antidote to the fast pace of city life in the digital age and to stimulate meaningful and inspiring experiences in everyday life. Each of the Libraries touches on the refined knowledge of various lifestyles, covering realms of Travel, Music, Design and Cooking, the last Library in the series.
Working in collaboration with Choi Wook of One O One Architects, Blacksheep were commissioned to bring the Hyundai Card Cooking Library to life as the last and most ambitious chapter in the series. Blacksheep created the complete customer experience from interior design through to branding, staff uniforms and packaging. The Cooking Library creates real-world experiences that unfold as you navigate the space to explore the universe of cooking and food.
The ground floor is home to a deli, shop, bakery and café, all open to HC card members and the general public. Designed as the first taste of the Library’s culinary experiences and dedicated to food, visitors are drawn in through the sensory displays of artisan bread and patisseries in the deli, by European herbs, spices, cheese and charcuterie in the shop, by exotic baked goods in the bakery, including Portuguese Barco, and by fresh coffee in the café.
The Kitchen on level three is where the concept of cooking comes to life, celebrating human involvement in the cooking experience and embracing domestic approaches to the culinary arts.
The space is a forum for an array of experiences and activities, from insightful cooking lessons led by industry professionals, to the ‘Recipe Room’ where guests can collaborate on recipes. The space can also be used to host to cook book signings, lectures and social gatherings based around a love of food.
- Restaurant & Bar Design Award 2017
- FX International Interior Design Award 2017
- SBID International Design Excellence 2016
- Concept & strategy
- Visual identity
- Art direction
- Interior architecture
- Spatial philosophy
- Web design
- FF&E direction