KSG is a family owned catering company based in Dublin, Ireland. KSG has a rich heritage within Dublin, however they were looking to project a more corporate image in order to compete with multinational competitors.
Blacksheep were commissioned to create several short films which communicate a more corporate perspective of the brand, whilst staying true to the roots of the brand as an Irish made and owned company. The filming style takes reference from the KSG company ethos, focussing on the provenance, quality and freshness of the ingredients. It was important that the films communicated key aspects of the brand which highlighted the positive aspects of using a local company over a multinational, such as the attention to detail which can only be provided by a smaller company; and the value of the close relationships that have been built by the brand over their many years in business.
- Concept & strategy
- Art direction