Authentic slice of Neapolitan life in south-west France.
The French aren’t big on pizza, but Papà Famiglia is turning the tide. For the brand’s first venture into a new city, we wound this Neapolitan bar-and-pizza concept up a gear. It was our cue to immerse ourselves in the exuberance of Neapolitan life.
Authentic Naples is as fast, chaotic, and unplanned as a mid-service delivery of pizza flour. This idea of living life in the moment seeps into every aspect of Papà Lello, the neighbourhood hangout fizzing with Italian film, football, religion, and style. With our style direction, Papà Lello roared into town like a Ducati on full throttle.
Concept & strategy