Having built a substantial following touring his converted Land Rover around Somerset villages serving sourdough pizzas to all, Pizzarova owner Alex Corbett approached Blacksheep to evolve his brand, and translate the mobile offer into a permanent shop in Bristol.
The offer was simple but charming by allowing the guest to choose their own toppings from 10 seasonal ingredients along side serving up a weekly special and the classic ‘Lady’ margherita, to eat in or takeaway.
By immersing themselves in the experience, the team developed a manifesto (Pizza poem), based on people’s affection towards the humble food and the behaviors associated. Through this manifesto, a playful tone of voice was created and a remixed design language was established.
The design is one of friendship, craft and openness, all seen though the layout and materiality of the space. The oven is the centre stage and the heart of the operation, with the craft of the hand visible to all, and the energy radiating throughout. The basic, assembled look of the furniture harps back to the origins of the operation, whilst flashes of colour and the juxtaposition of textures inject a fresh and youthful twist.
The brand identity playfully highlights the friendship between the hand and pizza. From kneading the dough, to assembling and sprinkling the toppings to serving and eating, the pizza would be nothing without the hand. The suit of brand marks (or gestures) supports a nimble wordmark, inspired by old street signage and remixed to evoke a sense of freedom and the roving nature of the brand.
- Concept & strategy
- Visual Identity
- Art direction
- Interior architecture
- Spacial philosophy
- FF&E direction
- Web Design