Theatricality and eccentricity for a boutique country house and spa.
Some destinations already have all the hidden connections that make them uniquely desirable. But only if you take the time to understand their value, meaning and relevance to an audience hungry for authenticity and innovation. The Elvetham is one of those places. It has enough historical glamour, architectural extravagance and rural tranquillity to be ‘A place of wonder’.
Our repositioning of The Elvetham is expressed through English eccentricity, idiosyncratic artworks and quirky architectural details. The concept is playful and intriguing; it speaks
of entertainment, creativity, wellbeing and escapism. It resonates with guests, reinvents the experience, and reignites brand.
Concept & strategy