Three Little Pigs

Type
Restaurant
Location
London, UK
Area
5 sqm

Brand identity for Greek grill food truck serving authentic Souvlaki in London.

The challenge was to create an identity which reflects Kostas nostalgic memories from Greece and his vibrant personality. Based on Kostas’ memories from his childhood, the logotype is based on souvlaki restaurant and taverns signage in Greece of that time. GREEK GRILL ON THE GO summarises in a line the philosophy of Kostas to spread around London, time honoured cooking methods, family recipes and quality produce to make real food with integrity and taste. Wrapping the truck around, the pig icon creates a bold street presence where the type flows on the lines to enhance the feeling of movement.

Services

  • Naming
  • Visual identity
  • Art direction
  • Livery Design
  • Signage
  • Collateral

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