Tim set up Blacksheep in 2002 when he realised he could bring something different to the hospitality and food-and-beverage sectors. His experience in hospitality and interior design convinced him that a designer’s responsibility went beyond interior design. To give a hospitality brand the depth of meaning it deserved, designers should embrace every aspect of the guest experience. Tim’s all-encompassing approach to hospitality branding resonates with guests because it puts them at the heart of their own immersive and escapist experience.

Paul has an eye for emotion and relevance. He’s spent more than 25 years helping organisations capture their essence through brand positioning, visual identity, communications and customer experience. Paul’s enthusiasm is infectious; under his guiding hand, global branding teams in London, Europe, the Middle East and Asia Pacific have produced work that’s rich in long-term strategic value and local, here-and-now empathy.

Toni has an instinctive understanding of space. She’s an interior designer who creates spaces that are at once evocative and practical. For more than 18 years Toni has led projects in Europe, the Middle East and Africa, ranging from intimate domestic schemes to airports, palaces, malls and hospitality venues with a £150m GDV. Her design work is transformational: she turns interiors into brand-defining experiences.

Brian is an architect who revels in a building’s ability to create atmosphere. For more than 20 years he’s brought architectural magic to the commercial, hospitality and retail sectors. His experience runs from brand development to technical delivery and on-site completion. Brian now leads multi-disciplinary teams that deliver faultless branding for everything from one-of-a-kind hospitality venues to international roll-outs of 100+ retail units.