Camino, London, UK

Reconnecting a family of tapas bars with the founder’s vision

Some hospitality brands are all about the founder. The authenticity of the experience is driven by the founder's ability to bring their vision to life. That's when a brand refresh should be a back-to-basics exercise, not a reinvention.

So we took Camino back to the summer of 1984 when its founder spent weeks in a black Mini discovering the Spain of everyday life. Our identity is a reinvigorated sharing of that immersive experience. With interiors, graphics, and typefaces rooted in the life of real-world Spain, Camino transports its founder's road trip to the streets of London.

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