Loacker, Brand Manual, Worldwide

A single, consistent treatment for all brand assets and communications

Brand Strategy | Brand Design | Art Direction


Every brand needs a manual to guarantee consistency of presentation. But few have a manual that is itself a reference to the brand's heritage. Our binder format for the Loacker Brand Manual was inspired by old factory manuals used at the Loacker factory in the Dolomites. We packed the document with all the playful detail that makes Loacker so meaningful to its customers – everything from bright red ice-cream-cone wrappers to a bespoke typeface based on the founder's own handwriting. It defines how to communicate the Loacker brand verbally and visually across the hundred-plus countries in which it trades.

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