Concept store design and total look for a global brand
A much-loved brand with almost a hundred years' worth of stories to tell is a goldmine of material for a new concept store. It gave us all the playful references we needed to embed the Loacker brand and values in a new look that could be rolled out across the globe.
We designed the Loacker concept store at the Italy-Austria border crossing from scratch. Everything from the retailing and F&B experience to uniforms, shelving, and joinery was a fresh take on the brand's traditions, perfectly pitched for the here-and-now. It prepares Loacker for a second century of happy hospitality.