Loacker, Brenner Pass, Italy

Concept store design and total look for a global brand

A much-loved brand with almost a hundred years' worth of stories to tell is a goldmine of material for a new concept store. It gave us all the playful references we needed to embed the Loacker brand and values in a new look that could be rolled out across the globe.
We designed the Loacker concept store at the Italy-Austria border crossing from scratch. Everything from the retailing and F&B experience to uniforms, shelving, and joinery was a fresh take on the brand's traditions, perfectly pitched for the here-and-now. It prepares Loacker for a second century of happy hospitality.

Related Work

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Delve: A visit to The Dolomites
“Great things are done when men and mountains meet.” – William Blake
Loacker is a brand with so many interesting stories to tell. Our mission was to uncover all these stories, connect the dots and translate them into a consistent brand system.
Delve: Research and develop
The use of red is a key element within the brand, either as a ‘kiss of red’ (a gentle sparkle on the tableware) or as a ‘cuddle of red’ (an enveloping action of warmth in the take-away packaging).
Sketching out the customer journey, we start building experiences that look to deepen the connection with the brand.