A fun communal space for a quirky mid-range city hotel
Brand Strategy | Interior Design
Qbic is the fast-growing hotel brand with a clever prefabricated bed-and-bathroom cube in every room. This is the hotel's defining feature, and it works best when teamed with equally inventive communal areas.
For the Whitechapel Qbic, we created a space that draws inspiration from the unique culture of East London. A giant island unit in the kitchen area brings guests together for meal preparation. Quirky design details, such as neon pink signs and a gold illuminated stag's head, create another joyful area for socialising in the library. And everywhere you look, relaxed, domestic-style furniture makes Qbic comfortable, welcoming, and fun.