London, UK
734 sqm

Blacksheep were commissioned by Qbic to create the design of their new hotel in London, a sister hotel to Qbic Amsterdam.

Designing a space which was comfortable and welcoming was key as well as providing a fun communal experience which draws inspiration from the surrounding community. As a starting point, Blacksheep made it their mission to weave this ethos throughout the public spaces, whilst also tapping into Whitechapel’s creative hub. The kitchen area includes a giant island which acts as a pinnacle to bring people together to prepare and cook their meals. Aspirations to invite local Brick Lane chefs to host regular curry nights are just some of the plans in the pipeline to ensure the area acts as a central hub of activity, infused with local dynamism.

The library area provides an added opportunity for guests to integrate with each other. Neon pink signage and a gold illuminated stag’s head are just some of the more quirkier design details dotted throughout the living area and library space which reflect the unique culture of East London living and bring the personality of the hotel to life.

With ambitions for growth, Blacksheep also designed a range of bespoke Qbic icons based on the hotel’s core offering, ‘the cube’, that could also act as signature design features in future hotels. Side tables resembling cubes equipped with integrated ipads, colorful metal cubic signage and striking pendant lights also in cubic form, are just some of the powerful elements which depict the brand’s passion for technology and design.


  • Concept & strategy
  • Interior architecture
  • Spatial philosophy
  • Signage
  • FF&E direction

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