Autograph Collection, Cardo Brussels, Belgium

Tapping into the soul of the city through satire and playfulness

Brand Strategy | Brand Identity 

The second Cardo | Autograph Collection partnership takes us to Brussels, the city of bureaucracy and iconoclasm, suits and satire. The ambiguity in the Bruxellois psyche drives our approach to branding. Cardo Brussels is a space for mindfulness and playfulness. Guests can dip into the world of Magritte or flip the pages of Belgian comic-book culture.

Here, nothing is quite as it seems. Dour Flemish masterpieces invoke 21st-century obsessions, mirrors distort the world, pillows blow a cartoon kiss, an in-house caricaturist captures your other self. A Cardo Brussels guest knows where they stand. Or maybe not. Which is why they’ll always come back for more.

Photo Credit: Cardo Brussels, Cardo Hotels.
Photography: Sander Baks. Interior Design: Saar Zafrir.

Doodles Bar

Brand Naming | Brand Identity

Contour Spa

Brand Naming | Brand Identity

Related Work

Blacksheep Design Collectives Ltd ©
Unlocking guest experiences.

Get in touch
contact@blacksheep.uk.com
+44 (0)20 7713 7413

 

Blacksheep – Office LM.12.2.2
Workspace – The Leather Market
11-13 Weston St
SE1 3ER

Follow us
Instagram
Linkedin