Tapping into the soul of the city through satire and playfulness
Brand Strategy | Brand Identity
The second Cardo | Autograph Collection partnership takes us to Brussels, the city of bureaucracy and iconoclasm, suits and satire. The ambiguity in the Bruxellois psyche drives our approach to branding. Cardo Brussels is a space for mindfulness and playfulness. Guests can dip into the world of Magritte or flip the pages of Belgian comic-book culture.
Here, nothing is quite as it seems. Dour Flemish masterpieces invoke 21st-century obsessions, mirrors distort the world, pillows blow a cartoon kiss, an in-house caricaturist captures your other self. A Cardo Brussels guest knows where they stand. Or maybe not. Which is why they’ll always come back for more.
Photo Credit: Cardo Brussels, Cardo Hotels.
Photography: Sander Baks. Interior Design: Saar Zafrir.
Brand Naming | Brand Identity
Brand Naming | Brand Identity