Autograph Collection takes Cardo back to its spiritual home
Brand Strategy | Visual Identity
Cardo Roma Autograph Collection Hotel is eclectic in its thinking and rational in its actions. This lifestyle destination connects guests to the glamorous past of the surrounding Nuova Roma neighbourhood. It fosters self-reflection and relaxation by nurturing guests’ awareness of self, others, space, and otherness.
Our branding work is rooted in these contrasts expressed through night and day, and in the ideas, symbols, styles, and geometric forms of local architecture. The curved windows, elegant columns, and crescent atriums speak of time and space; they enhance the guest experience. This artful and poetic branding scheme allows for limitless customisation of spaces, services, and experiences to individual needs and wants.