Bafarat, London, UK

Luxurious central London setting for Arabian coffee and fine French patisseries

Brand | Interiors | Strategy

Bafarat is an oasis of exquisite sugary calm in London's Soho. It's a partnership between Saudi coffee roasters, Bafarat, and the French master patissier, Thomas Alphonsine.

To create a standout interior to draw West-End crowds, we pulled the three strands together: Arabian coffee culture, cosmopolitan London, contemporary Parisian patisserie design. The result (shortlisted for the 2020 Restaurant & Bar Design Awards) is a pastel-coloured and softly furnished haven of caffeine and confectionery. Gentle arches and rounded edges add a touch of dreamlike escapism, while light-hearted comments on floor and wall remind guests that sugar-coated hedonism is nothing if it's not fun.

Related Work

Go back
Delve: A visit to Jeddah
For the London concept, we look to translate the Bafarat brand values of passion, accountability, consistency, inspiration, and integrity, along with great customer service and high-quality products.
Delve: A visit to Soho
Understanding the energy and what makes Soho and Regent Street tick. How to engage and drive footfall within a very competitive market place.
Dream: Create & develop
Creating a tale of textures through materiality.
Form, fluidity and soft lines are mixed with strong and expressive shapes.