Showmanship and theatricality put the cocktail bar centre-stage
Brand Strategy | Interior Design
The Be At One brand is irreverent and fun-loving. Its 30-plus cocktail bars are places of pure escapism. To energise the next stage of expansion, Be At One needed a fresh, high-spirited take on its venue design.
The obvious solution was to put the bar centre-stage. That gives the barkeepers a grander platform for their hosting skills and provides the brand with more opportunities to celebrate the theatricality of its cocktail-making. Dramatic lighting and reflective finishes add to the sense of showmanship. The mood in this anything-goes environment is spontaneous and uninhibited.