Fairmont Amman, Jordan

Creating a new city-wide benchmark in F&B excellence.

Brand Strategy | Interior Design

Leadership doesn’t arrive by accident. You have to work at it: do the research, develop a compelling concept, then pave the way for faultless execution. That was our role for the Fairmont Amman.

The hotel wanted to be pre-eminent for food and beverage across Jordan’s capital city. So we took the time to understand the local market and the opportunities provided by the architecture and layout. It wasn’t simply a matter of bringing in brilliant ideas from elsewhere, we tuned every aspect of the offer to the needs and expectations of the audience. We created something unique to the Fairmont.

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