The story of London expressed through a bar and restaurant
Brand Strategy | Interior Design
The Lanes of London location is pivotal. It's at the heart of things – a feature that owner, Marriott, wanted to express through a new identity and interior. To bring this idea to life we took inspiration from Samuel Johnson's words: 'By seeing London, I have seen as much of life as the world can show'.
The Lanes brand is a celebration of London's heritage, traditions, eclecticism, and fun-loving nature. With vintage images, a tongue-in-cheek tone, and a brandmark reminiscent of hand-painted signs, Lanes revels in its sense of place. The restaurant tells the story of London through every touch point.