Puro, Poznań, Poland

Relaxed modernity for a hotel that loves youthful travellers

Brand Strategy | Interior Design

Puro's third hotel is a startlingly fresh and homely piece of architecture. To apply the same sense of life and warmth to the interior, Puro invited us to design a concept as youthful, fun, and innovative as the Puro brand.

We took our cue from the location (an hour from Berlin and home to Poland's design university) for a look that's colourfully optimistic. An eclectic mix of contemporary furniture, found objects, and inventive artworks creates a mood of relaxed modernity. The scheme weaves in subtle references to Polish culture, while technology (check-in kiosks and in-room tablets) invites a younger, go-anywhere demographic.

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Blacksheep Design Collectives Ltd ©
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