Red’s True Barbecue, Leeds, UK

A look as searingly raw and honest as the brand’s barbecue techniques

Fans of Red's True Barbecue believe that the caramelising of meat is sacramental. In the hot and smoky religion of barbecue, Red is high priest and miracle-worker-in-chief.

Our own miracles are conceptual and practical. For the design of the Red's second outlet (in a former bank in Leeds) we added a nod to finance. Our religion-meets-money concept married brand values with site heritage. It gave us zone-based gags (toilets as deposit boxes, back-of-house as vault) and a venue with an unmistakeable Red twist. The overall effect is edgy and darkly humorous – everything that Red believes in.

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