In a crowded market of lookalikes, the brand leader must stay one step ahead. Cue a style refresh for The Alchemist’s new Glasgow bar, followed by a Europe-wide rollout.

Our design lifts the brand clear of its steampunk origins into a new age of enlightened cosmic alchemy – into a multi-zoned, multi-sensory universe of discovery approached through a golden astrological portal. In this immersive and richly tactile cocktail playground, the statement bar radiates light and energy. The nearby Dispensary is an interactive self-serve bar that prepares and presents its cocktails with a theatrical puff of smoke. The future of cocktail service has arrived.