W Hotels, Noxe, Barcelona

Rhythms of sea and sound for an iconic ocean-front venue

Brand Strategy | Visual Identity | Interior Design

The views from the 26th floor of W Hotel in Barcelona are stunning: ocean, city, mountains. Here, light and the changing phases of nature hold sway. They set the scene for a reinvention of this iconic night-time venue.

Noxe is a cocktail bar, Japanese restaurant, and nightclub that pulses from dusk till dawn to the rhythm of life. In this magical, twilight world, no two moments are alike. They provide the inspiration for branding and design work that swirls and shimmers with raw natural energy. At Noxe, the rhythms of music, moon, stars, and laughter are one – boundless energy for a venue that never sleeps.

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