Ceylan Splend’Or, Uludağ, Turkey
Luxury mountain resort reinvents itself as a year-round destination
Brand Strategy | Visual Identity
The Ceylan Splend’Or was – and still is – a popular ski-season resort. But it deserved far more. Its unique mountain location was our inspiration for reimagining the brand.
So we delved into the local culture, flora, and fauna to develop an authentic concept with year-round appeal. Turkey’s first regenerative lifestyle destination connects guests to nature’s restorative power. The three logo elements capture that ethos: our home (the mountain), our spirit (the sun), and our rare beauty (the apollo butterfly).
With its opportunity-filled focus on the changing year, local communities, and the region’s rich biodiversity, the hotel now offers enough adventure, discovery, and mindfulness to fill four seasons’ worth of luxury escapism.
“Selecting the right partner from Marriott International’s extensive list of approved suppliers for our branding needs was crucial. Our collaboration
with their exceptional team not only inspires us every day, but also opens up new horizons, making the process an absolute pleasure.
Blacksheep London embodies ‘work ethic’, ‘genuine care’, ‘ownership’, and a ‘creative vision’ like no other. It should come as no surprise that
the most remarkable and envied aspect of Ceylan Splend’Or Uludağ, Autograph Collection, is its ‘story’ and branding.”
Ozan Özkan
General Manager, Ceylan Splend’Or
The spirit of Kirpi Folktales
Every Autograph has a Mark, here we have Kirpi. Meaning ‘hedgehog’, it’s the colloquial term used for chestnuts – a symbol of the region’s folklore and tradition. We crafted this symbol to represent the “joy of every season” reimagining its use year-round by blending tradition and innovation. From chestnut-inspired culinary delights to wellness offerings like essential oils and scented candles. Every detail at Ceylan Splend’Or connects guests to the essence of Uludağ, grounding them in nature and its timeless stories.
