The Chef & Brewer Collection, UK

Energy and relevance for seasonal campaigns in a crowded market

Brand Strategy | Art Direction | Marketing Campaigns

The mid-range casual dining market in the UK is highly competitive. To help Chef & Brewer cut through the noise and position itself as a great food, drink, and hospitality brand, we brought a new creative direction to the menus and marketing comms.

Our approach was wide-ranging. From the language, look, and feel of the menus to photography, web copy, and social media, we gave Chef & Brewer a warm and grounded, yet distinctive look. We portrayed the brand as the natural home of the warm pubby welcome. We gave it energy and relevance for a choosy audience looking for a great meal in relaxed surroundings. Our partnership with Chef & Brewer goes beyond and we work with them on a seasonal basis, bringing their campaigns to life from concept to delivery.

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