Whisky is steeped in tradition. The challenge is to tell the story afresh for enthusiasts and for newcomers. Since the distillery is Glenlivet’s home, we designed a tour space that blends relaxed homeliness with breathtaking visual statements. It connects visitors to whisky and the wilderness that creates it.

From a fireside reception area as cosy as a Scottish lounge, visitors weave through a field of glowing golden barley on a journey of discovery. Natural materials and local craftsmanship echo brand messages of time, environment, and endless patience. This is how to make the home of a global brand worth the visit.